Boycott Puma — an Israeli Supporter

Puma

Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany.

Nike

It's worth noting that Nike doesn't have substantial evidence of supporting or investing in Israel and can be considered an alternative to boycotted brands like Puma or Adidas.

Adidas

German multinational sportswear company headquartered in Herzogenaurach. Adidas sells products in Israel but does not sponsor the Israel Football Association or settlement clubs. It replaced Puma as kit supplier for several national teams. Note: Adidas has its own controversies, but it is a lower-impact alternative specifically regarding the IFA settlement club issue that defines the Puma boycott.

New Balance

US athletic shoe and apparel company, privately owned, manufacturing a portion of its products in the USA and UK. New Balance has no documented Israeli military connections or IFA sponsorship — a more straightforward alternative to Puma, which sponsors the Israeli Football Association including settlement-based clubs.

Asics

Japanese athletic footwear manufacturer headquartered in Kobe. Asics produces running shoes, trainers, and sportswear with no documented Israeli military contracts or sponsorship of the Israel Football Association — a clean alternative to Puma.

On Running

Swiss performance running shoe brand founded in 2010. On Running is headquartered in Zürich and produces innovative footwear for runners and athletes with no Israeli military or IFA connections — an alternative to Puma and Reebok.