Reebok
Reebok signed a sponsorship deal with the Israel Football Association (IFA) in early 2025, drawing immediate global boycott calls. The IFA includes clubs in illegal Israeli settlements. **Israel Connection:** Signed a sponsorship contract with the IFA in early 2025, which includes settlement clubs. BDS launched an immediate global boycott campaign.
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Supports Israel
Alternatives to Reebok
New Balance
US athletic shoe and apparel company, privately owned, manufacturing a portion of its products in the USA and UK. New Balance has no documented Israeli military connections or IFA sponsorship — a more straightforward alternative to Puma, which sponsors the Israeli Football Association including settlement-based clubs.
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- Fashion
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Alternative
Asics
Japanese athletic footwear manufacturer headquartered in Kobe. Asics produces running shoes, trainers, and sportswear with no documented Israeli military contracts or sponsorship of the Israel Football Association — a clean alternative to Puma.
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- Fashion
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- Alternative
Brooks
Ethical alternative brand.
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- Fashion
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- Alternative
On Running
Swiss performance running shoe brand founded in 2010. On Running is headquartered in Zürich and produces innovative footwear for runners and athletes with no Israeli military or IFA connections — an alternative to Puma and Reebok.
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- Fashion
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- Alternative