L'Oréal
L'Oréal is the world's largest cosmetics company, operating a factory in occupied Palestine and having donated products to women serving in the IDF. **Israel Connection:** Operates a factory in occupied Palestine. Described as a "warm friend of Israel" with heavy investment there. Has donated products to IDF soldiers.
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- Fashion
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Supports Israel
Alternatives to L'Oréal
The Body Shop
British cosmetics and skincare brand founded by Anita Roddick, now operating independently following acquisition by Aurelius Group. The Body Shop was a pioneer of ethical beauty: cruelty-free, fair-trade-sourced, and activist-led. It is an alternative to AHAVA (which manufactures in an illegal West Bank settlement) and Unilever's beauty brands.
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- Fashion
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Alternative
Lush
British handmade cosmetics company headquartered in Poole. Lush makes bath bombs, soaps, and skincare products using ethically-sourced ingredients. It has a strong public stance on Palestine — donating to Palestinian human rights groups and actively supporting BDS — making it one of the most explicitly ethical alternatives to AHAVA and Unilever's beauty brands.
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- Fashion
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- Alternative
Aveda
Ethical alternative brand.
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- Fashion
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- Alternative
e.l.f. Beauty
US affordable cosmetics brand (eyes, lips, face) that is 100% vegan and cruelty-free, with no animal testing or Israeli operations. An ethical and budget-friendly alternative to cosmetics brands produced by Unilever or L'Oréal, both of which operate in Israel.
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- Fashion
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- Alternative